Should Models Be Used in Plastic Surgery Marketing?
We recently read an intriguing blog about the use of models in plastic surgery marketing materials. It was based on a study that found that this practice actually had a negative impact on consumers considering cosmetic procedures. This doesn’t surprise us: we have long felt that looking at real patients is the best way to judge the skill and artistry of a plastic surgeon.
Accordingly, you’ll see that the models we feature on the procedure pages on our website are all actual patients of Dr. Ditesheim. We’re proud of featuring these patients—real men and women like you, not models—and are grateful they have allowed us to share their results with you.
To read more about the interesting findings in this study, visit this blog.